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HELLO THERE!

We believe that a good life, is all about the journey. Early morning surfs, lazy days at the local farmers’ market, clean air, heartfelt hugs and feeling inspired to make a real difference in the world.

Nestled within the holistic, beach-side town of Byron Bay, we took our dream of living a healthier, happier and more meaningful life journey and transformed it into an authentic business and community we could be really proud of.

The health of our family, became a powerful catalyst to reinvent our way of living. As we learned the wellness benefits of an organic, chemical free lifestyle firsthand, certified organic cotton … free from toxic dyes and treatments … became the cornerstone of our clothing range.

Focusing on everyday wearable classics, a timeless colour palate and relaxed silhouettes, we know these ‘good life’ inspired creations are destined to be your new favourites. You’ll love them and live in them, just like we do.

RESPONSIBLE PRODUCTION. A RESPECTFUL AND LASTING RELATIONSHIP

We believe that fair trade and sustainable development should be expected: respecting your skin with soft materials; respecting the people who make your clothes with ethical working conditions; and respecting the world that we live in by minimising our impact on the environment.

95% MADE IN AUSTRALIA, 5% OVERSEAS PARTNERSHIPS – 100% TRANSPARENT

We believe that manufacturing in Asia is a positive thing – if done properly. And properly means respecting the rights of the men and women employed. It means giving them the means to acquire new skills and to receive education and training.

The Annukka village is growing. You’ll catch our threads in 50+ stores around Australia and New Zealand. Future additions to our range are ahead, with other initiatives on the horizon too.

So why not join us?… reach for more of the good life and even get some sand between your toes. We’d love to have you a part of the journey.

Nicole & the Annukka Family

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